Analytics and reporting
Website analytics, set up right and explained monthly
Most analytics setups are half finished. Events missing, forms not tracked, Search Console never connected. Hank fixes the setup, then tells you each month what the numbers mean and what to do about them.
What’s included
- GA4 and Google Search Console set up, or audited if you already have them.
- Conversion events for the actions that matter: form submissions, bookings and sign-ups.
- Form tracking, so you know which pages bring in enquiries.
- A one-page monthly report in plain English, with three recommendations.
- Anomaly alerts in Slack when traffic or conversions drop.
How it works
Audit.
Hank checks what’s tracked today, lists what’s missing or double counted and makes sure GA4 and Search Console are connected.
Fix the setup.
He adds the events and connections you need, tested before and after, with your approval.
Report monthly.
One page: what happened, why it matters and three things to do next.
A report you’ll read
No dashboards to learn. The report says how many people came, where from, what they did and whether that’s up or down.
Then it gives you three recommendations Hank can act on, like fixing a page that loses visitors or a form that stopped sending.
Access
Viewer access is enough for the report. Setting up events needs a higher role on GA4, and you can lower it again once the setup is done.
What it costs
Included. The monthly report and the health check for uptime, broken links and forms are part of the $249 plan.
Questions
All questionsWhich tools does he use?
Google Analytics 4 and Google Search Console. He works with the accounts you already have, or sets them up under your ownership so the data stays yours.
Do I need to read dashboards?
No. You get one page in plain English each month, and you can ask Hank anything in between.
What are anomaly alerts?
A message in your Slack channel when traffic or conversions fall well below normal, so a broken form doesn’t go unnoticed for a month.
Works on
Get your website off your to-do list
Hank is live within a week of signing up. You can go back to your actual job.